Every 37 minutes Make-A-Wish® grants the wish of a child diagnosed with a life-threatening medical condition in the United States and its territories. We believe that a wish experience can be a game-changer. This one belief guides us in everything we do. It inspires us to grant wishes that change the lives of the kids we serve.
My heart belongs to this class. Tears stream down my face when I think of what I learned, the friendships made, the work done, and the fun had in this class. To my professor, my friend, and my mentor, Sam, I miss you every day. We were so blessed to share this time on Earth with you. Rest in peace, pal.
Represented Make-A-Wish Idaho to research, plan, execute and measure a complete public relations campaign for the “Believe” program. Exceeded our client’s goal by raising more than $24,000 in donations from Macy’s. Also ran a promotional campaign for “The Great Polar Bear Challenge,” increasing donations by 102% year over year.
Attached is the marketing proposal created by Dream Innovations Public Relations, which was presented to Make-A-Wish Idaho executives and then implemented throughout the semester.